Ben Leigh - Hot Pony®

Hot Pony is a brand which creates merchandise for fictional musical events with a focus on the live experience. When the pandemic put concerts on hold, we were left with only the memory of seeing music in real life. With merchandise being the physical extension of these memories, Hot Pony aimed to fill the void and build new memories by reshaping how we engage with the music experience. Hot Pony’s products are built off the romanticization of these past experiences as well as the belief that memories are malleable and can be reshaped as we please.